A masterclass from some of America's most successful farm marketers
And holy sh*t, they're playing a different game
Hey Money Farmers 👋
Quick update on the $24T farming revolution I told you about last week...
I just sat in on a masterclass with some of America's most successful farm marketers, and holy sh*t, they're playing a different game.
Let me break it down.
The Big Insight: Most farmers fail at marketing. But the ones crushing it? They treat marketing like farming - it needs daily attention to grow.
🏆 Here's the game plan these heavy hitters are using 🏆
🔥 Build Customer Loyalty Like Your Farm Depends On It (Because It Does)
Hire friendly staff (they're your farm's face)
Keep wait times minimal
Add unexpected perks (clean bathrooms matter!)
Use email marketing (2x/week max)
Remember: YOU own your email list. Zuck owns your Facebook followers.
🔥Increase Sales Per Visit (The Smart Money Move)
Add food offerings (apple cider donuts print money)
Create Instagram-worthy photo spots
Sell merch (customers become walking billboards)
Bundle offers (buy apples, get $2 off pumpkins)
Think "what else would they buy anyway?"
🔥 Attract New Customers Without Breaking the Bank
Get found on Google (SEO is worth the investment)
Partner with local businesses
Use social media (but don't rely on it)
Create unique attractions
Make every visit shareable
🔥 Pro Tips From The Trenches:
Target FB posts ($20-200 per post)
Hire pro photographers (content is king)
Use QR codes for education
Offer free WiFi (collect emails)
Create multiple revenue streams
The Money Math
🤑 Top farms are spending:
1% of revenue on marketing (Ellen's farm)
$5-8k/year (Ryan's farm)
But the real investment? TIME.
🤫 The Secret Sauce:
Cross-promotion between attractions
Creative partnerships
Professional photos/video
Daily website updates
Constant innovation
Here's what nobody tells you:
The best performing farms aren't just selling produce - they're selling EXPERIENCES.
Example:
One farm added a 1949 Ford pickup truck for photos.
Cost?
Few grand.
Return? Endless free marketing from wedding shoots and social posts.
Remember what I always say: Marketing isn't an expense - it's an investment. But you gotta be smart about it.
Want my complete guide on:
Setting up high-converting farm websites
Building massive email lists
Creating viral farm experiences
Pricing for maximum profit?
Hit reply. I've got spreadsheets that'll make your tractor spin 🚜
Growing that profit,
Jason
P.S. Most farmers won't do this stuff. That's your opportunity. While they're complaining about prices, you'll be building an empire.
P.P.S. Next week I'm breaking down how one farm turned their haunted attraction into a 35,000-visitor cash machine.
Stay tuned.
BONUS SAMPLE FROM CASH COWBOYS PREMIUM MEMBERS NEWSLETTER
5 extra marketing tips (plus a little bonus, just for you, so let’s make that 6 😉)
1️⃣ Facebook Post Targeting ($20-200/post)
Smart farms aren't just posting - they're strategically spending to reach the right people
$20 posts: Local awareness during slow times
$50 posts: Event promotions
$100+ posts: Peak season announcements, special events
$200 posts: Major attractions (apple picking season, haunted events)
💡 Key Learning: Even with 40k+ followers, top farms still boost important post
2️⃣ Professional Photography Investment
The ROI here is insane
Hire photographers during each harvest season
Get signed photo releases from customers
Create designated photo spots around the farm
Use drone footage for dramatic aerial shots
Build a content library for year-round marketing
💡Pro Move: Get photos of every crop/season. You'll need them for next year's marketing
3️⃣ QR Code Strategy
Smart farms use QR codes for:
Educational content about crops
Farm maps and navigation
Product information (apple varieties, usage tips)
Quick email list signup
Special offers and coupons
💡 Ninja Trick: Put QR codes on picking baskets - people scan while picking fruit.
4️⃣ Free WiFi Setup
This isn't just customer service - it's marketing gold
Require email signup for access
Collect customer data
Enable social sharing on-site
Improve credit card processing
Support QR code system
💡 Hidden Benefit: People stay longer when they have WiFi. Longer stays = more spending.
5️⃣ Multiple Revenue Stream Examples
The real money is in diversification:
Pick-your-own crops (different seasons)
Farm store/bakery
Educational tours
Event space rental
Food service (donuts print money)
Animal attractions
Photography sessions
Corporate events
Wedding venues
Haunted attractions
🔥 BONUS BONUS TIP: Cross-promotion between attractions is key. 🔥
Example:
Buy apples, get $2 off pumpkins
Free donut with hay ride ticket
Photo session includes store credit
❗ Remember, each new revenue stream should either:
a) Bring new customers
b) Get existing customers to spend more
c) Generate off-season income
Fancy receiving content like this on the regs? Upgrade to a paid subscription and you’ll have your boots filled!
Catch you next time,
Jason Allan Scott